Media Partner for National Picnic Week
The media partner of National Picnic Week is Independent Media News. As a lifestyle and consumer content provider, they provide radio, TV and online outlets with engaging and relevant content. This means that National Picnic Week will be featured nationwide across the UK's media, hugely benefiting our partner brands. To find out more about being an official partner of National Picnic Week please contact us.
Click Below For More Info
In 2010, Kettle Chips was the official partner of National Picnic Week. The aim was to raise awareness of Kettle Chips multi-pack and to highlight how Kettle Chips are the perfect addition to every picnic.
This was achieved through competitions on 16 radio stations nationwide with an overall reach of 4,730,000.
In 2014, Pork Farm was the official partner of National Picnic Week. The aim was to raise awareness of Pork Farms by encouraging families to get out of the house and spend quality time together through outdoor activities, such as picnicking in the summer.
This was achieved through competitions on a total of 43 radio stations nationwide with an overall reach of 34,688,000.
Oloves was the official brand of National Picnic Week 2014. The aim was to raise awareness that Oloves is a healthy snack alternative, suitable for both adults and children.
This was achieved through competitions on 16 radio stations nationwide with an overall reach of 1,136,000.
Burts was the official partner of National Picnic Week in 2011. The aim was to promote Burts Chips as ‘Heavenly Devon-ly’, position Burts as a champion for Devon’s local economy and a champion for local business across the UK. Burts wanted to promote the exciting flavour range with a particular focus on the season range for 2011, namely the Pesto flavour.
This was achieved through competitions on 32 radio stations nationwide with an overall reach of 8,103,000.
Pom-Bear was the official partner for National Picnic Week in 2014. The aim was to position Pom-Bear as the snack of choice for picnics, to make parents aware that picnics are for quality family-time with the children and can make meal times an event.
This was achieved through research and competitions on 60 radio stations nationwide with an overall reach of 9,087,500.
Seabrook was the official partner of National Picnic Week in 2015. It was Seabrook's 70th anniversary and as part of National Picnic Week, they aimed to help inspire the nation to make the most of their picnics at home or abroad in the summer.
This was achieved through competitions on 63 radio stations nationwide, including 3 BBC stations, with an overall reach of 36,058,000.
Benefits of Being a National Picnic Week Partner
National Picnic Week is the intellectual property of The Relations Group. Therefore National Picnic Week can only be used for Marketing or PR purposes with the express written permission of The Relations Group. Official partners are able to use the awareness campaign for Marketing or PR purposes if we believe that the association is credible and the content will meet our mission of inspiring UK to get together over a picnic. If you'd like to be a partner, please complete the form on the contact page or click here.
The benefits of being an official partner are:
- Association with the only credible and established awareness campaign specifically about picnicking.
- Rights to use the National Picnic Week logo on press releases, your website, advertising and even packaging.
- Authorisation to be called 'An Official National Picnic Week Partner'.
- Full page of content on the National Picnic Week website.
- UK-wide media coverage.
- UK-wide awareness of your brand.
- Being positioned as the leading brand within your specific sector or region.
- Credibility gained through editorial endorsement, media coverage and associated with National Picnic Week.
- The ability to dispel myths or misconceptions related to your industry or sector.
- The ability to educate your target audience.
- The ability to position any internal spokespeople as leading authoritative experts.
Available Media Coverage
Radio Interviews and Features
Around National Picnic Week, the media are interested in speaking to experts about all different topics on the subject of picnicking. If you have access to interesting and engaging spokespeople, then you could use the media interest in National Picnic Week to communicate to a UK-wide audience in a credible and trusted way.
Radio and Online Competitions
Throughout National Picnic Week, there are many sectors in the media that would be interested in content for National Picnic Week but don't have the format to interview guests. They are often willing to talk about brands and messages on-air or online if there is a suitable prize to give away. Typical prizes for National Picnic Week are food, drink and picnic essentials.
Throughout National Picnic Week, there is an appetite for video content. This could offer prime locations for the ultimate picnic experience. Picnics is a popular topic and there is a huge demand for video content especially during this week. National Picnic Week is partnered with a video production company called TeleVisualise and all National Picnic Week partners get exclusive rates.
Online Coverage and Infographics
Online media are always on the look out for interesting content. During National Picnic Week, there is a huge appetite for interesting and engaging content. Through our partners, we can produce rich media content such as infographics or online releases that will result in extensive media coverage.